These days, apart from providing comfort and agility during physical movements at the gym or while doing yoga, the activewear pieces also serve fashion purposes. There has been a recent growth of the sports and fitness apparel market, and this proves the increasing interest of men and women to take part in physical activities, be it hitting the gym, doing yoga, swimming, dancing or being a part of a certain sports genre. The activewear apparel is expected to garner $184.6 billion by 2020, registering a CAGR of 4.3% during the forecast period 2015 – 2020.
The significant awareness regarding health and fitness has been the primary reason behind the growth of this wholesale fitness apparel market, all over the world. Aerobics, yoga, swimming, running, and other workout types have become a part of our lifestyles and even women are participating in these activities with complete zeal and energy. These fitness clothing products are highly functional and also given way to a new style statement named athleisure!
Numerous key fitness clothing brands are playing successfully in the global fashion scene, and the wholesale manufacturers make sure to craft the wholesale workout clothes in tune with the ongoing trends and style highlights. These brands have successfully adopted strategies to capture a larger market share of the fashion industry and increase their customer base. New partnerships, fresh product launches and other methods are applied to meet, thrive in the competitive market. This helps the retailers and brands to strengthen their respective market positions in various locations around the world.
Here are some of the factors that are leaving a great impact on the global fitness apparel market in the present age.
A Gradual Increase In Disposable Income
The gradual increase of disposable income, especially in the third world countries have made it possible for people to resort to high quality and branded sports apparel pieces. There has been a rising trend towards wearing well-fitted and comfortable activewear pieces, instead of the cheap ones. This has definitely been a reason behind the successful growth of the fitness apparel market. The spending capabilities of the consumers have increased and this has forced them to incline towards the premium athletic clothing collections. According to reports, disposable personal income in the United States was 5141.59 USD billion from 1959 until 2018 approximately, reaching the highest of 15566.48 USD Billion in July of 2018.
Fitness Consciousness All Over The World
There has been a huge demand for fashionable and high-quality sports and fitness clothes and the wholesale manufacturers are striving to meet such requirements. This is possible only due to the increasing consciousness amongst people to get fit and become healthy. The newer technical products are able to monitor the heart beat levels, breathing patterns, stress level and calories consumed. This has made even the mid-aged people hit the workout classes regularly. Thus, with the boost and improvement of the customer base, the market also has spruced up successfully.
Women Participation In Athletics Is Noticed
Did you notice the inclination of women towards participation in sports and fitness? They have been visiting Zumba classes, yoga sessions, and gym centers and this has definitely been another reason that has given rise to the wholesale blank fitness apparel and printed clothing market. Also, due to their comfortable vibes, the women love to sport the fitness clothes almost regularly, and hence the demand for these products is increasing. The brands are launching clothes in bold colors, sexy cuts, and feminine styles, that make them appeal to the women easily.
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